Mahindra & Mahindra Limited
TypePublic
Founded1945
Headquarters
people
Keshub Mahindra (Chairman), Anand G.Mahindra (Vice-Chairman & Managing Director)
Industry
Automotive and Tractor
Products
utility vehiclescommercial vehiclestractor
Revenue
$4.5 Bn (2007)
Employees
11,600
Website
http://www.mahindra.com/
HISTORY
Mahindra & Mahindra Limited (M&M) is a major automaker in India. It is the flagship company of the Mahindra Group. The company was set up in 1945 as Mahindra & Mohammed.[3] It traded steel with suppliers in England and the United States. M&M began by assembling complete knock down(CKD) Jeeps in 1949. It expanded to indigenous manufacture of Jeep vehicles with a high level of local content under license from Kaiser Jeep and later American Motors (AMC).
M&M soon branched out into manufacturing agricultural tractorsand light commercial vehicles (LCVs). It later expanded its operations to secure a significant presence in many more important sectors. The company has now transformed itself into a group that caters to the Indian and overseas markets with a presence in vehicles, farm equipment, information technology, trade and finance related services, as well as infrastructure development.
By 2005, M&M had become the largest producer of SUVs in India. The company has recently started a separate sector, the Mahindra Systems and Automotive Technologies (MSAT), to focus on developing components and offering engineering services
M&M soon branched out into manufacturing agricultural tractorsand light commercial vehicles (LCVs). It later expanded its operations to secure a significant presence in many more important sectors. The company has now transformed itself into a group that caters to the Indian and overseas markets with a presence in vehicles, farm equipment, information technology, trade and finance related services, as well as infrastructure development.
By 2005, M&M had become the largest producer of SUVs in India. The company has recently started a separate sector, the Mahindra Systems and Automotive Technologies (MSAT), to focus on developing components and offering engineering services
Overview 
The Mahindra Group is a US $4.5 billion* conglomerate and has a leadership position in the Indian automotive sector. Mahindra & Mahindra Ltd. is the flagship company of the Group. M&M comprises of the Automotive Sector, the Farm Equipment Sector and the Systems & Technologies Sector. It is a leading manufacturer of multi-utility vehicles and tractors. Mahindra & Mahindra completed 60 years of business excellence in 2005. Set up in 1945 to make general-purpose utility vehicles for the Indian market, M&M first became known as the maker of the iconic Jeep in India. Mahindra & Mahindra rapidly grew from being a maker of army vehicles to a major automobile and tractor manufacturer with a growing global appetite. M&M initiated a process of product enhancement and globalization. It made strategic acquisitions of plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France, Nissan and International Truck and Engine Corporation, USA. M&M made its entry into the passenger car segment with Logan in April 2007 under the Mahindra Renault JV. M&M will make its maiden entry into the heavy trucks segment with Mahindra International, the joint venture with International Truck, USA. M&M’s Automotive Sector makes a wide rage of vehicles including MUVs, LCVs and three wheelers. M&M is the largest manufacturer of MUVs, offering over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. The company is a market leader in the Utility Vehicle segment. M&M's products are being exported to the USA, Russia and several other countries in Africa, Asia, Europe and Latin America. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. Mahindra Farm Equipment Sector has come to be recognised as a powerful symbol of productivity and performance. M&M is the fourth largest tractor company in the world. It is also the largest manufacturer of tractors in India with sustained market leadership of around 24 years. It designs, develops, manufactures and markets tractors as well as farm implements. The Sector has also found significant success in the international market. Mahindra (China) Tractor Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other western nations. M&M has a 100% subsidiary, Mahindra USA, where it assembles products for the American market. FES received the coveted Deming Application Prize for manufacturing in 2003, for establishing Total Quality Management in all operations. M&M Ltd. is the only tractor company in the world to have achieved this honor. Formed in 2004, by M&M, Systech Sector is a response to the increasingly competitive automotive components industry. Providing an extensive range of services from design to delivery, Systech intends to create the worlds most valuable and innovative auto components business by partnering with global customers to satisfy their business needs. Towards this goal, M&M has acquired three international companies in the forging space -- Stokes Forgings in the UK, Jeco Holding AG and Schöneweiss GmbH in Germany. Through these acquisitions and by finding value wherever it may be, Mahindra has created the fifth largest forging company in the world and one that it feels will become the best as well. Over the years, M&M has transformed itself into a company that has a leadership position in all the sectors it operates in and has a growing global footprint.
The Mahindra Group is a US $4.5 billion* conglomerate and has a leadership position in the Indian automotive sector. Mahindra & Mahindra Ltd. is the flagship company of the Group. M&M comprises of the Automotive Sector, the Farm Equipment Sector and the Systems & Technologies Sector. It is a leading manufacturer of multi-utility vehicles and tractors. Mahindra & Mahindra completed 60 years of business excellence in 2005. Set up in 1945 to make general-purpose utility vehicles for the Indian market, M&M first became known as the maker of the iconic Jeep in India. Mahindra & Mahindra rapidly grew from being a maker of army vehicles to a major automobile and tractor manufacturer with a growing global appetite. M&M initiated a process of product enhancement and globalization. It made strategic acquisitions of plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France, Nissan and International Truck and Engine Corporation, USA. M&M made its entry into the passenger car segment with Logan in April 2007 under the Mahindra Renault JV. M&M will make its maiden entry into the heavy trucks segment with Mahindra International, the joint venture with International Truck, USA. M&M’s Automotive Sector makes a wide rage of vehicles including MUVs, LCVs and three wheelers. M&M is the largest manufacturer of MUVs, offering over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. The company is a market leader in the Utility Vehicle segment. M&M's products are being exported to the USA, Russia and several other countries in Africa, Asia, Europe and Latin America. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. Mahindra Farm Equipment Sector has come to be recognised as a powerful symbol of productivity and performance. M&M is the fourth largest tractor company in the world. It is also the largest manufacturer of tractors in India with sustained market leadership of around 24 years. It designs, develops, manufactures and markets tractors as well as farm implements. The Sector has also found significant success in the international market. Mahindra (China) Tractor Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other western nations. M&M has a 100% subsidiary, Mahindra USA, where it assembles products for the American market. FES received the coveted Deming Application Prize for manufacturing in 2003, for establishing Total Quality Management in all operations. M&M Ltd. is the only tractor company in the world to have achieved this honor. Formed in 2004, by M&M, Systech Sector is a response to the increasingly competitive automotive components industry. Providing an extensive range of services from design to delivery, Systech intends to create the worlds most valuable and innovative auto components business by partnering with global customers to satisfy their business needs. Towards this goal, M&M has acquired three international companies in the forging space -- Stokes Forgings in the UK, Jeco Holding AG and Schöneweiss GmbH in Germany. Through these acquisitions and by finding value wherever it may be, Mahindra has created the fifth largest forging company in the world and one that it feels will become the best as well. Over the years, M&M has transformed itself into a company that has a leadership position in all the sectors it operates in and has a growing global footprint.
Models
Mahindra Bolero
Mahindra Bolero Camper
Mahindra Scorpio
Mahindra-Renault Logan (in cooperation with Renault
Mahindra Bolero
Mahindra Bolero Camper
Mahindra Scorpio
Mahindra-Renault Logan (in cooperation with Renault
